About Us

Who We Are:

iMediaEthics is a not-for-profit, non-partisan news site that publishes the latest media ethics news and investigations into ethical lapses.

We launched in 2004 as StinkyJournalism.org, and announced a name change and re-launch in 2011 as iMediaethics. The name change reflects our growing coverage of media standards and all aspects of media ethics across the globe.  We’ll call out the media for getting it wrong, but we also want to highlight when the media gets it right.

Mission Statement:

ASRL’s non-partisan journalism ethics program, iMediaEthics promotes the media’s use of scientific methods and experts before publication. Our journalists, student interns and contributors publish media ethics news and investigative reports based on in-depth research.

Methods are objective, not people. From brief reports to continuing investigations, we hold the media accountable by examining concrete, measurable errors of fact and ethical breaches encountered in the press.

iMediaEthics’ mission is unique and differs from other journalism sites in its focus on the knowable, the testable, the verifiable—in short, the facts. We have no agenda beyond advocating for factual, ethical reporting.

The intent of our case studies is to improve journalistic fact-finding and fact-checking methods and practice. Practical tools and discussions target the skills needed by both readers and writers for testing and discerning facts from lesser parcels of information.

Education is also a key mission. Through our “Resources for Educators” section, iMediaEthics neatly categorizes our stories by journalist, publication and subject. This system allows for easy access to stories on a given subject or those published by a specific journalist or newspaper.


Art Science Research Laboratory founding donor Paul Mellon provided the start up funds of more than 1.2 million dollars. The single donor in recent years is the co-founder, Rhonda Roland Shearer, who pays the organization’s expenses and does not receive a salary or benefits.